Well, there are actually some good reasons as to why the Night Elves demonstrate such loyalty to the Alliance. The Humans and the Orcs are still the respective glue that tie the Alliance and Horde together. They're the faces and leaders of it. The Night Elves had a good experience fighting with Humans against the Legion, whereas their interactions with the Orcs were, um, somewhat mixed to say the least. First impressions are always important.

Every other Alliance member has a beef with pretty much all the other Horde races except the Tauren. The Night Elves detest the Orcs, the Blood Elves, the Trolls, and the Forsaken for some pretty good reasons--at least in their minds. Lo and behold, the Alliance is the same. What better faction to align yourselves with?

Moreover, Night Elf society is poorly understood by most players, who view it through a cliche lens of nature-worshiping, anti-technological spiritualists. While there aren't any particular societal aspects that would unite the Night Elves with the Alliance as a whole, there certainly aren't any aspects that would divide them from it. As different as they might be, Night Elf and Alliance society are pretty compatible. None of their societies show any disrespect for nature, nor do they have some grand objection towards Druidism or Elune. There's nothing in Night Elf societal lore that says you can't cut down trees, use wood, study science, etc. They just are more interested in studying different aspects of the world, and until very recently Night Elves didn't really have much choice in what paths they took. Now that they've been forced to open up to the rest of the world, the Kal'dorei have actually done very well adjusting to it. You see plenty of young, eager Night Elves studying science and other arts that were simply unavailable to them for thousands of years.

As far as the Night Elves are concerned, they've really no social reasons not to join the Alliance, have some good political reasons to join it, and have a very long list of reasons to not join the Horde. Throw in some good personal interactions with its leaders and common folk and voila, you've got a steadfast Alliance member.

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