Heroic Madness on 7 hours a week -- the shape of guilds to come?

But two-night raiding may be building a steamhead as the playerbase matures along with the game. "A couple years ago, you did a feature on a two-night guild when they killed heroic Lich King," wrote reader Oatz of Full Spectrum on Alleria (US). "Well, when Cataclysm started, that inspired me to create my own two-night guild (seven hours per week). I am now proud to say that our two-night guild has just killed heroic Madness, making us not just the #1 two-night guild but also #24 on 10-man and #62 overall in the United States."
Impressive, yes -- but what caught my eye about this email was Oatz's almost off-handed conclusion about the stability of his guild's roster. "It's interesting how raid groups are evolving over the years as the playerbase gets older," he mused. "Our guild is full of professionals in their 20s and 30s, many with spouses and kids, and none of us can raid more than two nights. I'm a practicing lawyer myself, but I started WoW back when I was a lowly college student."
"I remember back in vanilla, even, when there were no server transfers," he continued. "Raiding guilds were always competing for recruits based on progression. It seems now that as the raider playerbase has increased and gotten older, for the majority, it's more based on schedules and other niches."
WoW on demand vs. WoW as a time-gobbling behemoth -- is this where the serious WoW hobbyist stands in 2012?

Guild Full Spectrum
Realm Alleria (US)
WoW Insider: Tell us about the genesis of your own two-night guild concept, Oatz. What flavor were you trying to create -- the most hardcore progression possible in the limited amount of time, a more relaxed atmosphere, or simply a less demanding schedule in which whatever happened could happen?
Oatz: I started Full Spectrum because I figured there were other people like me. I bought WoW back in 2004 when I was a poor and introverted college guy and joined some 40-man raiding guild. Back then, most guilds raided four or five nights per week, which was perfect for me. I continued in that scene through The Burning Crusade, and while I raided a lot and thought I was a good player, I was never in an impressively successful guild or anything. But I was having fun, going to class in the morning and to Sunwell at night.
Then I grew up. Wrath of the Lich King hit just after I started law school. My free time almost disappeared, and I didn't raid during that expansion at all. Before Cataclysm came out, I had graduated, become a lawyer, got two dogs, moved in with my boyfriend, and bought a house. Luckily, my boyfriend liked WoW as much as I did, so we still played together casually at the time.
But I missed the thrill of raiding. I had remembered a post from this very column, actually, that interviewed Chupa of Skunkworks when Skunkworks got a top 100 U.S. ranking on heroic Lich King 25 raiding just eight hours per week. I had no Wrath raiding achievements to prove it, but I still thought I was good enough to compete at the highest level. So I figured if they could do it, so could I.

Even at the beginning, I was overwhelmed with the interest we got. Though we were a brand new guild, our description and goals captivated people enough that we were getting several applications per day. Clearly, two-night raiding was something that many were interested in, so from the get-go I thought that eventually this guild was going to make it.
That being said, the raiding skill of the first people we recruited was mixed. It ranged from being new to raiding to being the former raid leader of a heroic LK guild. It took almost a year of recruiting to get to the skill level we're at today. Success builds upon success, though, and our ability to recruit very skilled raiders keeps going up.
It sounds as if you've developed a highly tuned recruitment process. What specifics do you look at in potential and new recruits?
I've always thought that recruitment is the most important aspect of being a GM. Everything is dependent on it. A bad recruitment decision can negatively impact the guild for months.
While we haven't had any openings for since November, what I look for in an application is someone that fits the guild in three overall categories: personality, skill, and desire for a light schedule. All three are crucial -- a new recruit has to raid at the same or better skill level as everyone else, exhibit a laid-back, friendly, and mature personality that the rest of us share, and specifically want to raid no more than two nights per week.
So often I've turned down an application that didn't quite fit in one of those categories. We've had applicants with stellar raiding experience that I suspected were only interested in us due to our progress, not our schedule. Or, we've had applicants that, while probably great players, were used to the more adult-style humor that doesn't really exist in our guild. Most guilds would have taken these players in -- we chose not to. It's critical that everyone that joins shares the desire to limit raiding to two nights per week.
Other than that, often I go off my gut feeling whether someone is going to work out. There's no set requirements. For example, I accepted our current warrior even though he had no heroic experience at all because, after talking to him, I just had a feeling that he'd be a great player. Perhaps it takes time to develop that intuition.

It's actually really important to us, so we always end by 11. Nobody here is in college, so we all have to get up for work the next day. Doesn't matter if we just wiped at 1% -- we go to sleep and come back another day.
Sounds reasonable. How many players are you working with?
We run with 11 raiders. We've found 11 to be the sweet spot between limiting the amount of time people have to sub and being able to cover those situations when someone can't make it. Other than that, we have friends and family of those raiders, but that's about it. It's just one raid team right now, but we're thinking about starting another team or two once MoP comes.
Given the increased accessibility of raiding and the options for cross-realm Real ID raiding, the Raid Finder, and so on, guild member turnover game-wide is probably higher today than at any point in WoW's history. What's kept turnover in your guild so low?
High turnover is ultimately a recruitment problem. Since we started raiding over a year ago, we have not once had a player leave to join another guild. People come here getting exactly what they expect. They aren't turned off by our personalities, they aren't disappointed with the skill level of the other raiders, they aren't wishing they raided more or raided less.
We've done so well with recruitment and retention because we picked a niche and ran with it. Our recruitment posts advertise hardcore raiding on two nights per week, and that's exactly what we deliver. Only a minority of the overall raiding population are interested, but on the other hand, we have a lot less competition -- there's just not that many two-night guilds that can get a top 100 endgame kill.
I think Cataclysm really opened the door to niche competitive guilds, because it meant you could form a small, 10-man guild and not end up with worse gear than a 25-man. You don't have the gear trade-off that you used to. So as long as you advertise well in the guild recruitment forums, I think any niche raiding guild could have the same kind of recruitment and retention success. Maybe someone could start a high-end raid team with only women, or only parents, or lawyers, or military. I've come across forms of all these kind of niches, but they are almost always social guilds. But they could be competitive raid-wise as well -- find nine to 10 other people like you and you're set.

People will play casually on non-raid days, though this is dependent on how much there is to do outside of raids. When 4.3 came out, everyone would make sure to do LFR and BH on their own time, and many ran their alts through the new 5-mans. Now, that content has about dried up, so there isn't as much to do. But everyone is active on the forums and will at least log on once every day or two just to fly around Stormwind for a bit.
Our paladin healer, Bouchbagette, put it this way: "I am rarely the only one on. It has been really nice to have someone online to do stuff like LFR, old raids, or achieves with. I think it is because everyone here genuinely loves the game. I don't think you can be as dedicated to raiding as we are and not love the game."
Let's talk about how your guild's demographics have evolved since the beginning of Cataclysm.
The average guild member has always been in their upper 20s, employed full-time, and in a serious relationship. This makes sense, as these are the kind of people that would seek out a two-night guild.
Interestingly, this demographic couldn't be more different from the guilds I was in during vanilla and The Burning Crusade. Back then, the guilds were made up of college students, usually unemployed. A guildie might be dating, but nobody was married or had had kids of their own.
More importantly, we're all pretty low-key and mature. Nobody yells or raises their voice. Nobody complains about loot. Everyone's respectful; the guild has at various times included women, foreigners, parents with kids, openly gay members, and there's never been a hint of immaturity or jokes about any of it. It again comes down to recruitment -- accepting only the people that will fit in.

We don't really schedule or plan around upcoming nerfs. We were on the third plate of heroic Spine before the big 4.3 nerfs came, and only a few 10-mans in the United States had killed it at that point. We killed it a couple days after. It would have been nice to kill it before the nerf, but there are only so many attempts you can get in two nights per week.
Do you have a plan or projected schedule for the upcoming leveling period when Mists releases?
Right now, no plans. I'm sure once it's closer we'll start talking about it. While we naturally don't play as much due to our real-life commitments, I think we'll all be 90 within a couple weeks from release. As I said before, I'm thinking about opening up the guild to another 10-man team or two, so something like that would happen around the release of MoP as well.
Filed under: Raiding, Interviews, 15 Minutes of Fame
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Reader Comments (Page 2 of 3)
Pyromelter Mar 1st 2012 7:15PM
"Love the changes that have been happening to make the game less time demanding."
And this is why blizzard is so successful, they understand the "people are busy" market, and cater to them - it's a good market to cater too, because there are a lot of them, and most people who are busy are also working and making money with which they can spend on wow.
Lipstick Mar 1st 2012 10:34AM
When I was looking for a hardmode guild when my old guild broke up a while back, I noticed that quite a lot of guilds were using this as a marketing technique .. "firelord's on 9 hours a week ..." I think I even saw one that said pre-nerf firelords on 8 hours a week..
On one hand I was like wow, that's awesome what they can do in 2 days, most guilds take 3,4,5 days to accomplish.
On the other hand, I was like wow .. no way in heck I would every apply to that guild, I can't stand being under that much pressure to perform even if it -is- 2 nights a week.
Fast-Forward 6 months and I'm the GM of my own small guild. We've been consistently clearing a few HM's and all of DS in 6 hours a week, though are starting to push our 3rd night spent on old school raids to DS, so we can work on more HM's as a guild.
I am both inspired by this post, and afraid of it too. It keeps me hopeful my small group will eventually get to a heroic madness kill on our 6-9 hours a week. On the other hand, I worry what others will come to think of us if we ever do.
Gratz to the their guild, and their success.
oatz Mar 1st 2012 11:29AM
HM madness is definitely possible. Remember that my guild was not anywhere near as skilled as we are today. It took almost a year of recruitment (filling spots when people quit the game or couldn't raid anymore). Make sure with every recruitment decision you make the guild better.
Shammwich Mar 1st 2012 10:36AM
Nice to see there are some true casual guilds out there able to knock out some content. Being all growed up myself with wife, kids and job I'd love to be able to do hardmodes myself but it always comes down to schedule. You can take the raider out of a raid but you can't take the raid out of a raider. Nice work all!
zomby_wc3 Mar 1st 2012 10:40AM
lmao. Such a coincidence seeing this article. I was looking for 10 man heroic hagara kills and found Full spectrums video on youtube earlier today, and now wowinsider does an article about them.
http://www.youtube.com/watch?v=HzatEiikeUg
^ their heroic hagara video. I intend to use their frost phase strategy
oatz Mar 1st 2012 11:31AM
Heh. Let me know if you have any questions about it. Lightning phase will take longer than ice phase to perfect probably.
zomby_wc3 Mar 1st 2012 11:12PM
We were tying it with only 2 healers, but we'll probably start with 3 on sun night. How do you handle the lightning phase? i've watched the video but its hard to see whats going on from your H pallys perspective.
We were putting our 2 healers in the middle and using 2 dps/tank for each quarter of the platform (charging 2 totems)
jdhorner Mar 1st 2012 10:54AM
Congratulations!
I'm an officer in a Proudmoore meta-guild with over a thousand toons, so as a raid team leader, I am faced with oddly similar requirements and limitations. (Almost all of our members are social/100% casual, all are 18+ with most being mid-20s and up) However, there are a select few who have been around, who have raided in the past, and have that eagerness to keep it up, even though they're married, have regular jobs, kids, pets, other responsibilities. (I'm lucky though, since my husband is also on my raid team...)
It's SO rewarding to make sure you've got exactly what you mentioned: mature adults, with similar expectations. We don't yell, we come prepared, and we walk away weekly, happy.
You've got a LOT of respect from me, and certainly set a goal for others to achieve. Who said hardcore has to be life-consuming? ;)
Great job Oatz!
oatz Mar 1st 2012 11:24AM
What's your guild name? Only guilds I know from proudmoore are Taint and stonewall
johnyjohnson2 Mar 1st 2012 11:01AM
My guild is almost done with madness :/ were casual and only get 4 hours a week to raid, I used to do semi hardcore all the way from vanilla(7 hours a night, 3 days a week) and had even done hardcore yogg saraon till i felt like taking the back burner and enjoying myself more and took a break from wow till right before we killed lich king(7 month break) basically came back when right before the Troll instances were re released(shudder). If you have anything against casuals i feel sorry for you they pay the same amount a month as you do.
Zachariahs Mar 1st 2012 11:03AM
Sounds like my guild. We're pretty laid back people with careers so we only raid 2 nights for 6 hours(often less if someone has a RL responsibility). But when we raid we shoot for progression and are currently 4/7H DS and will go for 5 tonight. :-)
Scuac Mar 1st 2012 11:14AM
I think this article is right on the money. Over the past few months, all of the guilds I've seen recruiting in my server almost exclusively advertise for 2-night raiding (very few for 3). But I also think that all the changes that Blizzard introduced in the last year have helped a lot in making this viable (an alt of mine went from dinging 85 to healing DS 10N competently in 2 weeks). I am very proud of the group I raid with, we raid only ONCE a week, for three hours. and we are 7/8 normal and working on Madness, and we start fresh every week.
My point is, I think it is fantastic that for a group of casual raiders, 3hrs once a week is enough for them to complete a current raid (in normal). That would have been unthinkable some years ago.
oatz Mar 1st 2012 11:22AM
That's great on just 3 hours. Not much time to learn new fights.
jdhorner Mar 1st 2012 11:26AM
The Stonewall Family
www.thestonewallfamily.com
So there is obviously no official raid guild within our meta, only self-organized 10-mans.
Nathanyel Mar 1st 2012 11:15AM
Slightly distracted, I first misread the title as "7 days"...
jdhorner Mar 1st 2012 11:25AM
The Stonewall Family
www.thestonewallfamily.com
So there is obviously no official raid guild within our meta, only self-organized 10-mans.
oatz Mar 1st 2012 11:35AM
Ah gotcha. Yeah wayyy back in the day I had an alt in Taint. I think there's room for more niche high-end raid teams too. If Blizzard lets you advertise as a hardcore team with a casual schedule for LGBT, you'd be surprised how much interest you'd get.
jdhorner Mar 1st 2012 11:31AM
Well, Oatz, I tried twice to reply to your comment to mine, and failed miserably. Hope you find it!
Kuro Mar 1st 2012 12:09PM
Wish I could find something like this in a Horde raid team, been looking, but all I've been getting is offers from 25 mans. I had a raid team with similar hours (7-9 hours a week) that fell apart in December due to RL issues and player burnout.
I'm very used to stopping exactly at 11 even if we're making good progression. Or doing a super quick runback and recovery to squeeze out one more attempt before the end of the night.
Out of curiosity -- how much time do you spend outside of raid preparing to raid? How much focus do you put on raid composition? Do you have players that just don't research fights before the raid? Do you have a lot of folks who could sub in alts if a specific class was needed to bypass a difficult mechanic? (i.e. sub rogue for H-V&T.)
One of the probems I did encounter is the repetetive nature of the content and burnout. For example, we chose not to work on H-Ragnaros because after we'd cleared 6/7H the thought of doing 200-300 attempts on Ragnaros-- like other raid teams were doing at that point in progress -- was just not appealing.
oatz Mar 1st 2012 1:01PM
Check out this guild called Strat. Not sure what server---I think Illidan.